Despite having spent my military career as a fighter pilot, I would be the first to admit that successful operations are founded upon superior logistics. If planes don’t have gas, you can’t fly. Sun Tzu, the great war strategist, said, “The line between disorder and order lies in logistics…” The pre-eminence of logistics is an axiom that extends far beyond military operations. Whether operating an agricultural business, leading a hunting expedition, or just going on a family vacation, if you don’t get the right supplies to the right place at the right time, you’re going to have a bad day.
At the risk of stating the obvious, the first key to successful logistics is knowledge. If you don’t know the location or status of your assets, then you will spend most of your time trying to find what’s lost and checking on what’s not lost. This inefficiency leads to a high cost in time and resources. The secondary impact of not knowing the status of your resources is unnecessary stress. We’ve all experienced that nagging feeling that comes from not knowing--Are the stock tanks full? Is the feeder empty? Why are my gas tanks empty?
A second critical aspect of effective logistics is security. In military operations, letting the enemy steal your bullets and bread will quickly lead to losing the war. The importance of security also applies to anyone with widely distributed assets. We have customers who lose thousands of dollars each year from “lost” or stolen fuel, feed, and fertilizer. Owners of remote properties frequently find mysterious tire tracks, open gates, and even open doors.
Fortunately, new technologies to monitor and track resources can enable real-time awareness about remote assets--enabling better logistics, improved operational efficiencies, better profitability, and better sleep. The technology that goes into asset monitoring can be complicated and is surrounded with a lot of buzz words. At Barn Owl, we analyze competing solutions and cut through all the bulls#%*. At the end of the day, we focus on two core questions: 1) What is the added benefit of a particular technology solution, and 2) Is the Return-on-Investment worth the cost? Undoubtedly, the right technology solution applied to the right logistics problem can save significant time and money while improving profitability.
Due to customer demand, we have developed a remote camera solution. We don’t sell super fancy cameras with a lot of buzz words. We provide bulls#%* free camera service and management that anyone can use. Unlike other providers, our service plans are contract free--you only pay for cellular data in the months you need service.
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