It was great to meet those of you who stopped by to see us in Nashville, and I'm sure you enjoyed the show as much as we did. This post will discuss a few takeaways from the NCBA Trade Show and highlight the key results from our survey.
NCBA Trade Show Takeaways
As a technology company, our view of the show is different than most. We are excited to see an emergence of new products in the livestock market that can improve production. Particularly, systems that improve animal health or increase operational efficiency are beginning to gain ground.
Technology in the beef industry is currently very fragmented. As a result, the systems don't all talk to each other as much as customers would like. As the technologies mature, we will see these systems converge to those that customers want, resulting integrated systems to help ranchers monitor and manage their operations. We expect this integration process to happen relatively quickly, as large communications companies are pushing to become platforms for diverse sets of monitoring systems. The integration of different systems will benefit customers and increase the adoption of new technologies entering the beef industry.
In the technology industry, as with many other industries, small beats big almost every time. I'll probably step on a few toes here, but it was evident to us that the big companies are using antiquated technology that is expensive and not adaptable. For ranchers looking to implement technologies such as active or passive RFID, we recommend looking to smaller companies built upon modern technologies. Below, we highlight a couple of companies we see as leading the way.
Our Picks for Best Technologies at the NCBA Trade Show
NCBA Survey Results
Thanks to everyone who participated in our survey. Below are a couple key results.
Let us know if you agree or disagree with these survey results.